This course aims to relate students’ existing theoretical knowledge on supply (and demand) chain management with realities of business practice. To this end, the course is conducted in collaboration with a partner company. Topics include sales & operations planning, demand forecasting, inventory management, procurement, manufacturing, warehousing, distribution, sales channel management and retailing. For each topic, • Students are assigned preliminary questions that may require reading assigned resources and/or web research. • The instructor leads a discussion on related theoretical /analytical background. • Managers present related processes in their company and engage in discussions with students. • The goal is to use company examples to emphasize the processes, decision problems and analytical approaches relevant for all supply chains.