Skip to main content
TR EN

Course Catalog

MKTG 301 Introduction to Marketing 3 Credits
This course is an introduction to the study of structure and functions of marketing systems in the firm, economy, and society which will include analysis of the environment, target markets, and managerial aspects of marketing. Role of marketing, consumer behaviour, business-to-business markets, marketing research, segmentation and targeting will also be described and discussed. In addition, managerial aspects of marketing such as product and service development, pricing, promotion, advertising, selling, and distribution will be covered.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Introduction to Marketing 3
Fall 2023-2024 Introduction to Marketing 3
Spring 2022-2023 Introduction to Marketing 3
Fall 2022-2023 Introduction to Marketing 3
Spring 2021-2022 Introduction to Marketing 3
Fall 2021-2022 Introduction to Marketing 3
Summer 2020-2021 Introduction to Marketing 3
Spring 2020-2021 Introduction to Marketing 3
Fall 2020-2021 Introduction to Marketing 3
Summer 2019-2020 Introduction to Marketing 3
Spring 2019-2020 Introduction to Marketing 3
Fall 2019-2020 Introduction to Marketing 3
Summer 2018-2019 Introduction to Marketing 3
Spring 2018-2019 Introduction to Marketing 3
Fall 2018-2019 Introduction to Marketing 3
Summer 2017-2018 Introduction to Marketing 3
Spring 2017-2018 Introduction to Marketing 3
Fall 2017-2018 Introduction to Marketing 3
Summer 2016-2017 Introduction to Marketing 3
Spring 2016-2017 Introduction to Marketing 3
Fall 2016-2017 Introduction to Marketing 3
Summer 2015-2016 Introduction to Marketing 3
Spring 2015-2016 Introduction to Marketing 3
Fall 2015-2016 Introduction to Marketing 3
Summer 2014-2015 Introduction to Marketing 3
Spring 2014-2015 Introduction to Marketing 3
Fall 2014-2015 Introduction to Marketing 3
Summer 2013-2014 Introduction to Marketing 3
Spring 2013-2014 Introduction to Marketing 3
Fall 2013-2014 Introduction to Marketing 3
Spring 2012-2013 Introduction to Marketing 3
Fall 2012-2013 Introduction to Marketing 3
Summer 2011-2012 Introduction to Marketing 3
Spring 2011-2012 Introduction to Marketing 3
Fall 2011-2012 Introduction to Marketing 3
Summer 2010-2011 Introduction to Marketing 3
Spring 2010-2011 Introduction to Marketing 3
Fall 2010-2011 Introduction to Marketing 3
Spring 2009-2010 Introduction to Marketing 3
Fall 2009-2010 Introduction to Marketing 3
Spring 2008-2009 Introduction to Marketing 3
Fall 2008-2009 Introduction to Marketing 3
Spring 2007-2008 Introduction to Marketing 3
Fall 2007-2008 Introduction to Marketing 3
Spring 2006-2007 Introduction to Marketing 3
Fall 2006-2007 Introduction to Marketing 3
Spring 2005-2006 Introduction to Marketing 3
Fall 2005-2006 Introduction to Marketing 3
Spring 2004-2005 Introduction to Marketing 3
Fall 2004-2005 Introduction to Marketing 3
Spring 2003-2004 Introduction to Marketing (MAN390) 3
Fall 2003-2004 Introduction to Marketing (MAN390) 3
Spring 2002-2003 Introduction to Marketing (MAN390) 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 401 Marketing Research 3 Credits
This course covers planning, designing, conducting, and interpreting marketing research. All the concepts taught will be put in practice through team projects. The practical applications are intended to create an understanding of how market information can be used in solving marketing problems and designing marketing strategy.
Last Offered Terms Course Name SU Credit
Fall 2019-2020 Marketing Research 3
Spring 2018-2019 Marketing Research 3
Spring 2017-2018 Marketing Research 3
Summer 2016-2017 Marketing Research 3
Spring 2016-2017 Marketing Research 3
Fall 2015-2016 Marketing Research 3
Spring 2014-2015 Marketing Research 3
Spring 2013-2014 Marketing Research 3
Fall 2012-2013 Marketing Research 3
Fall 2011-2012 Marketing Research 3
Fall 2010-2011 Marketing Research 3
Spring 2008-2009 Marketing Research 3
Spring 2007-2008 Marketing Research 3
Fall 2006-2007 Marketing Research 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 402 Consumer Behavior 3 Credits
This course examines the basic concepts (e.g. attitude, learning, motivation, etc.) explaining how and why consumers make purchasing decisions, and the differences in affective, cognitive, and behavioral characteristics of customers.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Consumer Behavior 3
Fall 2023-2024 Consumer Behavior 3
Spring 2022-2023 Consumer Behavior 3
Fall 2022-2023 Consumer Behavior 3
Spring 2021-2022 Consumer Behavior 3
Fall 2021-2022 Consumer Behavior 3
Spring 2019-2020 Consumer Behavior 3
Spring 2018-2019 Consumer Behavior 3
Spring 2017-2018 Consumer Behavior 3
Fall 2017-2018 Consumer Behavior 3
Spring 2016-2017 Consumer Behavior 3
Spring 2015-2016 Consumer Behavior 3
Fall 2015-2016 Consumer Behavior 3
Fall 2014-2015 Consumer Behavior 3
Spring 2013-2014 Consumer Behavior 3
Fall 2013-2014 Consumer Behavior 3
Fall 2012-2013 Consumer Behavior 3
Spring 2011-2012 Consumer Behavior 3
Fall 2011-2012 Consumer Behavior 3
Spring 2010-2011 Consumer Behavior 3
Fall 2010-2011 Consumer Behavior 3
Fall 2009-2010 Consumer Behavior 3
Fall 2008-2009 Consumer Behavior 3
Fall 2007-2008 Consumer Behavior 3
Fall 2006-2007 Consumer Behavior 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 403 International Marketing 3 Credits
This course examines the opportunities, characteristics, trends, techniques and strategies related to the marketing concept as it applies to the global markets. Competing in markets of various cultures, the case of multinational corporations, and current economic and marketing issues are examined.
Last Offered Terms Course Name SU Credit
Spring 2017-2018 International Marketing 3
Spring 2012-2013 International Marketing 3
Spring 2011-2012 International Marketing 3
Spring 2010-2011 International Marketing 3
Spring 2008-2009 International Marketing 3
Spring 2007-2008 International Marketing 3
Fall 2007-2008 International Marketing 3
Spring 2006-2007 International Marketing 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 404 Digital Marketing 3 Credits
This course examines the emergence of the new digital markets as well as how traditional markets are affected by the widespread use of information communication technology by consumers and businesses. Internet business models, trends, strategies, and technologies are covered.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 Digital Marketing 3
Spring 2022-2023 Digital Marketing 3
Fall 2021-2022 Digital Marketing 3
Fall 2020-2021 Digital Marketing 3
Fall 2016-2017 Digital Marketing 3
Fall 2015-2016 Digital Marketing 3
Fall 2013-2014 Digital Marketing 3
Fall 2012-2013 Digital Marketing 3
Fall 2011-2012 Digital Marketing 3
Fall 2010-2011 Digital Marketing 3
Fall 2009-2010 Digital Marketing 3
Fall 2008-2009 Digital Marketing 3
Spring 2007-2008 Digital Marketing 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 405 Marketing Strategy 3 Credits
This course develops an understanding of and the skills and experiences needed in formulating and planning a marketing strategy. It gives the students an opportunity to analyze a market, set objectives, developing a marketing strategy, and implement the strategy in a set of realistic situations provided by a computer simulation game.
Last Offered Terms Course Name SU Credit
Spring 2022-2023 Marketing Strategy 3
Fall 2022-2023 Marketing Strategy 3
Summer 2019-2020 Marketing Strategy 3
Fall 2018-2019 Marketing Strategy 3
Spring 2017-2018 Marketing Strategy 3
Fall 2016-2017 Marketing Strategy 3
Fall 2015-2016 Marketing Strategy 3
Summer 2014-2015 Marketing Strategy 3
Fall 2014-2015 Marketing Strategy 3
Summer 2013-2014 Marketing Strategy 3
Fall 2013-2014 Marketing Strategy 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 406 Brand Management 3 Credits
This course is designed to provide the students with a fundamental understanding of how to build and manage brands. Within this context, key issues in building effective brand strategies will be covered, providing students with a sound theoretical basis to make better branding decisions. The applications of theory (via cases, class discussions, etc.) will be stressed.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 Brand Management 3
Spring 2022-2023 Brand Management 3
Spring 2021-2022 Brand Management 3
Spring 2020-2021 Brand Management 3
Spring 2018-2019 Brand Management 3
Spring 2017-2018 Brand Management 3
Spring 2014-2015 Brand Management 3
Spring 2013-2014 Brand Management 3
Fall 2013-2014 Brand Management 3
Fall 2011-2012 Brand Management 3
Fall 2010-2011 Brand Management 3
Fall 2009-2010 Brand Management 3
Fall 2008-2009 Brand Management 3
Fall 2007-2008 Brand Management 3
Fall 2006-2007 Brand Management 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 407 Sales Management 3 Credits
The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student?s understanding of marketing's reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.
Last Offered Terms Course Name SU Credit
Spring 2019-2020 Sales Management 3
Fall 2018-2019 Sales Management 3
Fall 2017-2018 Sales Management 3
Fall 2016-2017 Sales Management 3
Spring 2015-2016 Sales Management 3
Spring 2014-2015 Sales Management 3
Fall 2014-2015 Sales Management 3
Spring 2013-2014 Sales Management 3
Fall 2013-2014 Sales Management 3
Spring 2012-2013 Sales Management 3
Fall 2012-2013 Sales Management 3
Spring 2011-2012 Sales Management 3
Fall 2011-2012 Sales Management 3
Spring 2010-2011 Sales Management 3
Fall 2010-2011 Sales Management 3
Spring 2009-2010 Sales Management 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 408 Public Relations and Influencer Marketing 3 Credits
This comprehensive course is aiming to teach a new strategic public relations approach reflecting changing marketing and communication needs of today?s world. This new approach focuses on those individuals and groups who influence the opinion and decision of the target audience, and has been increasingly used by major organizations over the last decade. This course will analyze theory and applications of this new marketing and communication approach in an interactive learning environment. Key topics that will be covered in the course are: Public relations concepts & definitions, Public Relations' role in organizations, public relations ethics and principles, corporate communication, strategic communication, planning and tailoring communication for the target audience, research and evaluation techniques, media relations, internal communication, crisis communication &management, consumer relations, public sector and government relations, Influencer mapping-identifying &ranking influencers, effective influencer relations, marketing through and with influencers, word of mouth, community and social responsibility programs , future of PR and influencer marketing: issues and opportunities.
Last Offered Terms Course Name SU Credit
Spring 2012-2013 Public Relations and Influencer Marketing 3
Fall 2012-2013 Public Relations and Influencer Marketing 3
Spring 2011-2012 Public Relations and Influencer Marketing 3
Fall 2011-2012 Public Relations and Influencer Marketing 3
Spring 2010-2011 Public Relations and Influencer Marketing 3
Spring 2009-2010 Public Relations and Influencer Marketing 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 409 Pricing in Marketing 3 Credits
Pricing decision is one of the most important marketing decisions. Factors related to both the supply side (e.g., cost structure) and the consumer side (e.g., perceived value, willingness to pay) should be considered in setting prices. The first part of the course provides an overview of how both types of factors effect pricing decisions. Unlike economic and financial approaches to pricing, a greater emphasis is given to behavioral drivers and understanding the demand side. The course coverage includes value pricing, price customization, price bundling, price presentation strategies, and sales promotions. Course evaluation includes participation in class discussions, project presentation, and written exam.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Pricing in Marketing 3
Spring 2022-2023 Pricing in Marketing 3
Fall 2022-2023 Pricing in Marketing 3
Spring 2021-2022 Pricing in Marketing 3
Fall 2019-2020 Pricing in Marketing 3
Fall 2018-2019 Pricing in Marketing 3
Fall 2017-2018 Pricing in Marketing 3
Spring 2016-2017 Pricing in Marketing 3
Spring 2015-2016 Pricing in Marketing 3
Fall 2014-2015 Pricing in Marketing 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 410 Social Media Marketing 3 Credits
The course covers a practical method to create viral content (STEPPS), components of social influence (influentials, social networks), social media analytics tools such as textual mining and effects of social media on consumers. Several cases would be a major component of this course.
Last Offered Terms Course Name SU Credit
Spring 2021-2022 Social Media Marketing 3
Fall 2021-2022 Social Media Marketing 3
Spring 2020-2021 Social Media Marketing 3
Fall 2020-2021 Social Media Marketing 3
Spring 2019-2020 Social Media Marketing 3
Summer 2017-2018 Social Media and Search Marketing Analytics 3
Summer 2015-2016 Social Media and Search Marketing Analytics 3
Summer 2014-2015 Social Media and Search Marketing Analytics 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 411 Advertising and Promotion 3 Credits
This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Advertising and Promotion 3
Fall 2022-2023 Advertising and Promotion 3
Fall 2021-2022 Integrated Marketing Communications 3
Fall 2020-2021 Integrated Marketing Communications 3
Fall 2019-2020 Integrated Marketing Communications 3
Fall 2017-2018 Integrated Marketing Communications 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 412 Marketing Channel Management and Retailing 3 Credits
The subject of this course is the design and management of marketing channels through which products and services are moved from their point of origin to their point of consumption. The course addresses how manufacturers and channel members (e.g., wholesalers, distributors, retailers) interact, cooperate, and compete as the distribution environment becomes ever more complex.
Last Offered Terms Course Name SU Credit
Spring 2022-2023 Marketing Channel Management and Retailing 3
Spring 2021-2022 Marketing Channel Management and Retailing 3
Fall 2021-2022 Marketing Channel Management and Retailing 3
Spring 2020-2021 Marketing Channel Management and Retailing 3
Fall 2020-2021 Marketing Channel Management and Retailing 3
Fall 2019-2020 Marketing Channel Management and Retailing 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 413 AI for Consumers and Society 3 Credits
Today’s machines are intelligent, and they are transforming consumption and consumer experiences. For example, AI-powered algorithms now influence a remarkable range of consumption choices such as what we listen to, wear, watch, read, drink, and so on (consider Spotify, Stitch Fix, Netflix). With AI-driven adoption in consumer product industries is expected to reach new heights, this course aims to provide new perspectives on the wider relationship between humans and machines. We will acknowledge that AI can help marketers leverage customer data and improve marketing performance, but we will also study the risks for consumer and societal well- being. The course combines a variety of theoretical perspectives including management, psychology, art, sociology, and engineering.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 AI for Consumers and Society 3
Fall 2022-2023 AI for Consumers and Society 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 414 Marketing Analytics 3 Credits
Marketing analytics is a set of tools (conceptual models, statistical techniques, and optimization software) designed to translate data into actionable marketing strategies. This course prepares students to kick start their career in a marketing analytics position within a big or small corporation, a marketing research company, or a consulting firm. To do so, in this course, students get hands-on experience with real-world data and be equipped with marketing analytics tools ready for their current or future jobs.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Marketing Analytics 3
Spring 2022-2023 Marketing Analytics 3
Fall 2022-2023 Marketing Analytics 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 450 Selected Topics in Marketing I 3 Credits
Topics of these courses will be announced when they are offered.
Last Offered Terms Course Name SU Credit
Spring 2015-2016 Selected Topics in Marketing I 3
Summer 2013-2014 Selected Topics in Marketing I 3
Summer 2012-2013 Selected Topics in Marketing I 3
Summer 2011-2012 Selected Topics in Marketing I 3
Fall 2010-2011 Selected Topics in Marketing I 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 451 Selected Topics in Marketing II 3 Credits
Topics of these courses will be announced when they are offered.
Last Offered Terms Course Name SU Credit
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: