MKTG 301 Introduction to Marketing |
3 Credits |
This course is an introduction to the study of structure
and functions of marketing systems in the firm,
economy, and society which will include analysis
of the environment, target markets, and managerial
aspects of marketing. Role of marketing, consumer
behaviour, business-to-business markets, marketing
research, segmentation and targeting will also be
described and discussed. In addition, managerial
aspects of marketing such as product and service
development, pricing, promotion, advertising,
selling, and distribution will be covered.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Introduction to Marketing |
3 |
Fall 2023-2024 |
Introduction to Marketing |
3 |
Spring 2022-2023 |
Introduction to Marketing |
3 |
Fall 2022-2023 |
Introduction to Marketing |
3 |
Spring 2021-2022 |
Introduction to Marketing |
3 |
Fall 2021-2022 |
Introduction to Marketing |
3 |
Summer 2020-2021 |
Introduction to Marketing |
3 |
Spring 2020-2021 |
Introduction to Marketing |
3 |
Fall 2020-2021 |
Introduction to Marketing |
3 |
Summer 2019-2020 |
Introduction to Marketing |
3 |
Spring 2019-2020 |
Introduction to Marketing |
3 |
Fall 2019-2020 |
Introduction to Marketing |
3 |
Summer 2018-2019 |
Introduction to Marketing |
3 |
Spring 2018-2019 |
Introduction to Marketing |
3 |
Fall 2018-2019 |
Introduction to Marketing |
3 |
Summer 2017-2018 |
Introduction to Marketing |
3 |
Spring 2017-2018 |
Introduction to Marketing |
3 |
Fall 2017-2018 |
Introduction to Marketing |
3 |
Summer 2016-2017 |
Introduction to Marketing |
3 |
Spring 2016-2017 |
Introduction to Marketing |
3 |
Fall 2016-2017 |
Introduction to Marketing |
3 |
Summer 2015-2016 |
Introduction to Marketing |
3 |
Spring 2015-2016 |
Introduction to Marketing |
3 |
Fall 2015-2016 |
Introduction to Marketing |
3 |
Summer 2014-2015 |
Introduction to Marketing |
3 |
Spring 2014-2015 |
Introduction to Marketing |
3 |
Fall 2014-2015 |
Introduction to Marketing |
3 |
Summer 2013-2014 |
Introduction to Marketing |
3 |
Spring 2013-2014 |
Introduction to Marketing |
3 |
Fall 2013-2014 |
Introduction to Marketing |
3 |
Spring 2012-2013 |
Introduction to Marketing |
3 |
Fall 2012-2013 |
Introduction to Marketing |
3 |
Summer 2011-2012 |
Introduction to Marketing |
3 |
Spring 2011-2012 |
Introduction to Marketing |
3 |
Fall 2011-2012 |
Introduction to Marketing |
3 |
Summer 2010-2011 |
Introduction to Marketing |
3 |
Spring 2010-2011 |
Introduction to Marketing |
3 |
Fall 2010-2011 |
Introduction to Marketing |
3 |
Spring 2009-2010 |
Introduction to Marketing |
3 |
Fall 2009-2010 |
Introduction to Marketing |
3 |
Spring 2008-2009 |
Introduction to Marketing |
3 |
Fall 2008-2009 |
Introduction to Marketing |
3 |
Spring 2007-2008 |
Introduction to Marketing |
3 |
Fall 2007-2008 |
Introduction to Marketing |
3 |
Spring 2006-2007 |
Introduction to Marketing |
3 |
Fall 2006-2007 |
Introduction to Marketing |
3 |
Spring 2005-2006 |
Introduction to Marketing |
3 |
Fall 2005-2006 |
Introduction to Marketing |
3 |
Spring 2004-2005 |
Introduction to Marketing |
3 |
Fall 2004-2005 |
Introduction to Marketing |
3 |
Spring 2003-2004 |
Introduction to Marketing (MAN390) |
3 |
Fall 2003-2004 |
Introduction to Marketing (MAN390) |
3 |
Spring 2002-2003 |
Introduction to Marketing (MAN390) |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
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MKTG 401 Marketing Research |
3 Credits |
This course covers planning, designing, conducting,
and interpreting marketing research. All the
concepts taught will be put in practice through
team projects. The practical applications are intended
to create an understanding of how market information
can be used in solving marketing problems and
designing marketing strategy.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2019-2020 |
Marketing Research |
3 |
Spring 2018-2019 |
Marketing Research |
3 |
Spring 2017-2018 |
Marketing Research |
3 |
Summer 2016-2017 |
Marketing Research |
3 |
Spring 2016-2017 |
Marketing Research |
3 |
Fall 2015-2016 |
Marketing Research |
3 |
Spring 2014-2015 |
Marketing Research |
3 |
Spring 2013-2014 |
Marketing Research |
3 |
Fall 2012-2013 |
Marketing Research |
3 |
Fall 2011-2012 |
Marketing Research |
3 |
Fall 2010-2011 |
Marketing Research |
3 |
Spring 2008-2009 |
Marketing Research |
3 |
Spring 2007-2008 |
Marketing Research |
3 |
Fall 2006-2007 |
Marketing Research |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 402 Consumer Behavior |
3 Credits |
This course examines the basic concepts (e.g. attitude,
learning, motivation, etc.) explaining how
and why consumers make purchasing decisions,
and the differences in affective, cognitive, and
behavioral characteristics of customers.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Consumer Behavior |
3 |
Fall 2023-2024 |
Consumer Behavior |
3 |
Spring 2022-2023 |
Consumer Behavior |
3 |
Fall 2022-2023 |
Consumer Behavior |
3 |
Spring 2021-2022 |
Consumer Behavior |
3 |
Fall 2021-2022 |
Consumer Behavior |
3 |
Spring 2019-2020 |
Consumer Behavior |
3 |
Spring 2018-2019 |
Consumer Behavior |
3 |
Spring 2017-2018 |
Consumer Behavior |
3 |
Fall 2017-2018 |
Consumer Behavior |
3 |
Spring 2016-2017 |
Consumer Behavior |
3 |
Spring 2015-2016 |
Consumer Behavior |
3 |
Fall 2015-2016 |
Consumer Behavior |
3 |
Fall 2014-2015 |
Consumer Behavior |
3 |
Spring 2013-2014 |
Consumer Behavior |
3 |
Fall 2013-2014 |
Consumer Behavior |
3 |
Fall 2012-2013 |
Consumer Behavior |
3 |
Spring 2011-2012 |
Consumer Behavior |
3 |
Fall 2011-2012 |
Consumer Behavior |
3 |
Spring 2010-2011 |
Consumer Behavior |
3 |
Fall 2010-2011 |
Consumer Behavior |
3 |
Fall 2009-2010 |
Consumer Behavior |
3 |
Fall 2008-2009 |
Consumer Behavior |
3 |
Fall 2007-2008 |
Consumer Behavior |
3 |
Fall 2006-2007 |
Consumer Behavior |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 403 International Marketing |
3 Credits |
This course examines the opportunities, characteristics,
trends, techniques and strategies related to the
marketing concept as it applies to the global markets.
Competing in markets of various cultures, the case
of multinational corporations, and current economic and
marketing issues are examined.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2017-2018 |
International Marketing |
3 |
Spring 2012-2013 |
International Marketing |
3 |
Spring 2011-2012 |
International Marketing |
3 |
Spring 2010-2011 |
International Marketing |
3 |
Spring 2008-2009 |
International Marketing |
3 |
Spring 2007-2008 |
International Marketing |
3 |
Fall 2007-2008 |
International Marketing |
3 |
Spring 2006-2007 |
International Marketing |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 404 Digital Marketing |
3 Credits |
This course examines the emergence of the new
digital markets as well as how traditional markets
are affected by the widespread use of information
communication technology by consumers and
businesses. Internet business models, trends, strategies,
and technologies are covered.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2023-2024 |
Digital Marketing |
3 |
Spring 2022-2023 |
Digital Marketing |
3 |
Fall 2021-2022 |
Digital Marketing |
3 |
Fall 2020-2021 |
Digital Marketing |
3 |
Fall 2016-2017 |
Digital Marketing |
3 |
Fall 2015-2016 |
Digital Marketing |
3 |
Fall 2013-2014 |
Digital Marketing |
3 |
Fall 2012-2013 |
Digital Marketing |
3 |
Fall 2011-2012 |
Digital Marketing |
3 |
Fall 2010-2011 |
Digital Marketing |
3 |
Fall 2009-2010 |
Digital Marketing |
3 |
Fall 2008-2009 |
Digital Marketing |
3 |
Spring 2007-2008 |
Digital Marketing |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 405 Marketing Strategy |
3 Credits |
This course develops an understanding of and
the skills and experiences needed in formulating
and planning a marketing strategy. It gives the
students an opportunity to analyze a market, set
objectives, developing a marketing strategy, and
implement the strategy in a set of realistic
situations provided by a computer simulation game.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2022-2023 |
Marketing Strategy |
3 |
Fall 2022-2023 |
Marketing Strategy |
3 |
Summer 2019-2020 |
Marketing Strategy |
3 |
Fall 2018-2019 |
Marketing Strategy |
3 |
Spring 2017-2018 |
Marketing Strategy |
3 |
Fall 2016-2017 |
Marketing Strategy |
3 |
Fall 2015-2016 |
Marketing Strategy |
3 |
Summer 2014-2015 |
Marketing Strategy |
3 |
Fall 2014-2015 |
Marketing Strategy |
3 |
Summer 2013-2014 |
Marketing Strategy |
3 |
Fall 2013-2014 |
Marketing Strategy |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 406 Brand Management |
3 Credits |
This course is designed to provide the students with
a fundamental understanding of how to build and
manage brands. Within this context, key issues in building
effective brand strategies will be covered, providing
students with a sound theoretical basis to make
better branding decisions. The applications
of theory (via cases, class discussions, etc.) will be
stressed.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2023-2024 |
Brand Management |
3 |
Spring 2022-2023 |
Brand Management |
3 |
Spring 2021-2022 |
Brand Management |
3 |
Spring 2020-2021 |
Brand Management |
3 |
Spring 2018-2019 |
Brand Management |
3 |
Spring 2017-2018 |
Brand Management |
3 |
Spring 2014-2015 |
Brand Management |
3 |
Spring 2013-2014 |
Brand Management |
3 |
Fall 2013-2014 |
Brand Management |
3 |
Fall 2011-2012 |
Brand Management |
3 |
Fall 2010-2011 |
Brand Management |
3 |
Fall 2009-2010 |
Brand Management |
3 |
Fall 2008-2009 |
Brand Management |
3 |
Fall 2007-2008 |
Brand Management |
3 |
Fall 2006-2007 |
Brand Management |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 407 Sales Management |
3 Credits |
The goal of the Sales Management course is to examine
the elements of an effective sales force as
a key component of the organization's total
marketing effort. The course will extend
student?s understanding of marketing's reach and potential
impact in achieving its overarching
goals. Course objectives include understanding
the sales process, the relationship between
sales and marketing, sales force structure, customer
relationship management (CRM), use of technology to improve
sales force effectiveness, and issues
in recruiting, selecting, training, motivating,
compensating and retaining salespeople.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2019-2020 |
Sales Management |
3 |
Fall 2018-2019 |
Sales Management |
3 |
Fall 2017-2018 |
Sales Management |
3 |
Fall 2016-2017 |
Sales Management |
3 |
Spring 2015-2016 |
Sales Management |
3 |
Spring 2014-2015 |
Sales Management |
3 |
Fall 2014-2015 |
Sales Management |
3 |
Spring 2013-2014 |
Sales Management |
3 |
Fall 2013-2014 |
Sales Management |
3 |
Spring 2012-2013 |
Sales Management |
3 |
Fall 2012-2013 |
Sales Management |
3 |
Spring 2011-2012 |
Sales Management |
3 |
Fall 2011-2012 |
Sales Management |
3 |
Spring 2010-2011 |
Sales Management |
3 |
Fall 2010-2011 |
Sales Management |
3 |
Spring 2009-2010 |
Sales Management |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 408 Public Relations and Influencer Marketing |
3 Credits |
This comprehensive course is aiming to teach a new
strategic public relations approach reflecting
changing marketing and communication needs
of today?s world. This new approach focuses
on those individuals and groups who influence
the opinion and decision of the target audience,
and has been increasingly used by major
organizations over the last decade.
This course will analyze theory and applications
of this new marketing and communication approach
in an interactive learning environment.
Key topics that will be covered in the course are:
Public relations concepts & definitions, Public
Relations' role in organizations, public relations
ethics and principles, corporate communication,
strategic communication, planning and
tailoring communication for the target
audience, research and evaluation techniques, media
relations, internal communication, crisis
communication &management, consumer relations, public sector
and government relations, Influencer
mapping-identifying &ranking influencers, effective
influencer relations, marketing through and
with influencers, word of mouth, community
and social responsibility programs ,
future of PR and influencer marketing: issues
and opportunities.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2012-2013 |
Public Relations and Influencer Marketing |
3 |
Fall 2012-2013 |
Public Relations and Influencer Marketing |
3 |
Spring 2011-2012 |
Public Relations and Influencer Marketing |
3 |
Fall 2011-2012 |
Public Relations and Influencer Marketing |
3 |
Spring 2010-2011 |
Public Relations and Influencer Marketing |
3 |
Spring 2009-2010 |
Public Relations and Influencer Marketing |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 409 Pricing in Marketing |
3 Credits |
Pricing decision is one of the most important marketing
decisions. Factors related to both the supply side
(e.g., cost structure) and the consumer side (e.g.,
perceived value, willingness to pay) should be
considered in setting prices. The first part of the
course provides an overview of how
both types of factors effect pricing decisions. Unlike
economic and financial approaches to pricing, a
greater emphasis is given to behavioral drivers and
understanding the demand side. The course
coverage includes value pricing, price customization, price
bundling, price presentation strategies, and
sales promotions. Course evaluation includes participation
in class discussions, project presentation,
and written exam.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Pricing in Marketing |
3 |
Spring 2022-2023 |
Pricing in Marketing |
3 |
Fall 2022-2023 |
Pricing in Marketing |
3 |
Spring 2021-2022 |
Pricing in Marketing |
3 |
Fall 2019-2020 |
Pricing in Marketing |
3 |
Fall 2018-2019 |
Pricing in Marketing |
3 |
Fall 2017-2018 |
Pricing in Marketing |
3 |
Spring 2016-2017 |
Pricing in Marketing |
3 |
Spring 2015-2016 |
Pricing in Marketing |
3 |
Fall 2014-2015 |
Pricing in Marketing |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 410 Social Media Marketing |
3 Credits |
The course covers a practical method
to create viral content (STEPPS),
components of social influence
(influentials, social networks), social media
analytics tools such as textual mining
and effects of social media on consumers.
Several cases would be a
major component of this course.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2021-2022 |
Social Media Marketing |
3 |
Fall 2021-2022 |
Social Media Marketing |
3 |
Spring 2020-2021 |
Social Media Marketing |
3 |
Fall 2020-2021 |
Social Media Marketing |
3 |
Spring 2019-2020 |
Social Media Marketing |
3 |
Summer 2017-2018 |
Social Media and Search Marketing Analytics |
3 |
Summer 2015-2016 |
Social Media and Search Marketing Analytics |
3 |
Summer 2014-2015 |
Social Media and Search Marketing Analytics |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 411 Advertising and Promotion |
3 Credits |
This course provides the student with a basic understanding
of the major aspects of integrated marketing communications
and promotion management. Topics covered include
advertising, sales promotion, public relations, point-of-
purchase communications, interactive marketing, and
personal selling.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Advertising and Promotion |
3 |
Fall 2022-2023 |
Advertising and Promotion |
3 |
Fall 2021-2022 |
Integrated Marketing Communications |
3 |
Fall 2020-2021 |
Integrated Marketing Communications |
3 |
Fall 2019-2020 |
Integrated Marketing Communications |
3 |
Fall 2017-2018 |
Integrated Marketing Communications |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 412 Marketing Channel Management and Retailing |
3 Credits |
The subject of this course is the design and
management of marketing channels through which
products and services are moved from their
point of origin to their point of consumption. The
course addresses how manufacturers and
channel members (e.g., wholesalers, distributors,
retailers) interact, cooperate, and compete
as the distribution environment becomes ever
more complex.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2022-2023 |
Marketing Channel Management and Retailing |
3 |
Spring 2021-2022 |
Marketing Channel Management and Retailing |
3 |
Fall 2021-2022 |
Marketing Channel Management and Retailing |
3 |
Spring 2020-2021 |
Marketing Channel Management and Retailing |
3 |
Fall 2020-2021 |
Marketing Channel Management and Retailing |
3 |
Fall 2019-2020 |
Marketing Channel Management and Retailing |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 413 AI for Consumers and Society |
3 Credits |
Today’s machines are intelligent, and they are
transforming consumption and consumer
experiences. For example, AI-powered algorithms
now influence a remarkable range of consumption
choices such as what we listen to, wear, watch,
read, drink, and so on (consider Spotify, Stitch Fix,
Netflix). With AI-driven adoption in consumer
product industries is expected to reach new
heights, this course aims to provide new
perspectives on the wider relationship between
humans and machines. We will acknowledge that
AI can help marketers leverage customer data and
improve marketing performance, but we will also
study the risks for consumer and societal well-
being. The course combines a variety of
theoretical perspectives including management,
psychology, art, sociology, and engineering.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2023-2024 |
AI for Consumers and Society |
3 |
Fall 2022-2023 |
AI for Consumers and Society |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 414 Marketing Analytics |
3 Credits |
Marketing analytics is a set of tools (conceptual models,
statistical techniques, and optimization software) designed
to translate data into actionable marketing strategies. This
course prepares students to kick start their career in a
marketing analytics position within a big or small
corporation, a marketing research company, or a
consulting firm. To do so, in this course, students get
hands-on experience with real-world data and be
equipped with marketing analytics tools ready for their
current or future jobs.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Marketing Analytics |
3 |
Spring 2022-2023 |
Marketing Analytics |
3 |
Fall 2022-2023 |
Marketing Analytics |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 450 Selected Topics in Marketing I |
3 Credits |
Topics of these courses will be announced when they are
offered.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2015-2016 |
Selected Topics in Marketing I |
3 |
Summer 2013-2014 |
Selected Topics in Marketing I |
3 |
Summer 2012-2013 |
Selected Topics in Marketing I |
3 |
Summer 2011-2012 |
Selected Topics in Marketing I |
3 |
Fall 2010-2011 |
Selected Topics in Marketing I |
3 |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 451 Selected Topics in Marketing II |
3 Credits |
Topics of these courses will be announced when they are
offered.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
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